About Genuine Music

If your music is not addicting, it's not working.

Genuine Music is an independent music house. Since 1995 we've written, produced and licensed original music for advertising, film and video.

Human-made. On purpose.

Every track is written by composers and played by real musicians on real instruments. We mix it to sound like a record and clear it for worldwide use.

Chicago & Bangkok

US craft, Asia reach. We work from two bases, so one team can take a brief from Chicago to Southeast Asia without losing the sound.

Selected work

Coors Light "Twins" (2002). "Love Songs" broke out of the ad break: Hollywood wrote the Twins into Scary Movie 3, and Saturday Night Live parodied them.
Yamaha MT-15 "We Come Alive" (2019). With Thai hip-hop star TwoPee for TBWA\Thailand. 10.8M+ views on YouTube.
Wendy's breakfast launch (2020). Our version of "My Favorite Things."
Coors Light "Favorite Things" (2012).
Nissan Navara, Thailand (2018).
Oreo Thins "Surprisingly Thin" (FCB Jakarta, 2019). Audio design.

Also for Budweiser, Jeep, Ford Mustang, NASCAR, the U.S. Army and ESPN SportsCenter.

The Genuine Network

Partner studios in the USA, Indonesia, Malaysia, Thailand, Hong Kong, Taiwan and Vietnam. We write, record and mix together in real time, across time zones.

Work with us

License a track. Pick from our library of original, cleared music.
Customize a track. We re-cut, re-arrange or re-mix a library track to fit your edit.
Original score & sonic identity. Music written from scratch for your spot, film or brand, up to a sonic logo and brand theme.

Team

John Ferreira: Founder / Composer
Ham Suev: Composer

Press

Start a Project · +1 312 213-0220