If your music is not addicting, it’s not working. Hooky and hard to forget, from Chicago & Bangkok since 1995.
Our clients
Our work
Original music that leaves the ad break and stays in people’s heads.
“Love Songs” was a guitar-driven homage to ’70s rock, and it outgrew the commercial. Hollywood wrote the Twins into Scary Movie 3, Saturday Night Live parodied them, and The New York Times Magazine covered how the song was made.Read the story in The New York Times Magazine
Also for: Budweiser · Jeep · Ford Mustang · NASCAR · U.S. Army · ESPN SportsCenter · Oreo Thins “Surprisingly Thin” (FCB Jakarta, 2019, audio design)
Services
Music that tells the story. From classical to contemporary, our composers will make you cry, laugh and jump with simple, perfectly placed scores.
Every composition is original and cleared for all media usage and worldwide licensing. Your track is yours to run anywhere.
There’s a fine line between sound effects and sound design. We shape sound to work in harmony with the music for maximum impact.
The Genuine Network: partner studios in the USA, Indonesia, Malaysia, Thailand, Hong Kong, Taiwan and Vietnam. Cloud-based production tools let us record and produce audio in real time across the globe, quickly and efficiently.
The science
Great music hits the brain before the logo does. It lights up the same reward system as a first bite or a fast ride, and that’s the feeling we write for. Human-made, hooky and hard to forget.
About Genuine Music
Since 1995 we’ve written, produced and licensed original music for advertising, film and video.
Every track is written by composers and played by real musicians on real instruments. We mix it to sound like a record and clear it for worldwide use.
US craft, Asia reach. We work from two bases, so one team can take a brief from Chicago to Southeast Asia without losing the sound.
License a track from our library of original, cleared music. Customize a track: we re-cut, re-arrange or re-mix it to fit your edit. Or commission an original score and sonic identity, written from scratch for your spot, film or brand, up to a sonic logo and brand theme.
Team
Press
Genuine Sync
Our music library for video. Find a track, fit it to your cut, and download a mastered, licensed file.
Contact us
Work with composers, musicians and engineers who understand music and sound design. We’d love to help people get hooked on your next commercial, film or video.
Phone
+1 312 213-0220Studio
Genuine Music